URERU Seminar 3 – PropTech The Practical Application

Post Covid, two issues have become very apparent in the property industry. One is the need to change the landlord’s product offering to become more flexible and tenant-centric.  Secondly the realization that technology must become an integral part of the property industry. These have become top of mind as landlords and tenants start to navigate the “new normal”.

With videoconferencing becoming the mainstream communication tool, both professionally and personally, it has become easier for organisations to adopt technology, as they use it in their daily lives to speak to family and friends.  The use of technology in everyday life has meant that it has become an acceptable and efficient tool.

PropTech has become the latest buzzword and in property, PropTech has a wide range of uses, from foot counters at retail centres to asset management systems, and everything in-between. The opportunities for use are endless and, as we live in the age of “if you can conceive, it is possible”.  And although this may be true be true in concept, it is not always the case when looking at some of the solutions available.  

At our last seminar held with URERU and SAPOA, we focused on some industry players who have had a practical application of PropTech. This has ranged from industry leader MRI with its software solutions for property management to Growthpoint who have embedded technology into their new rental product, WorkAgility and, Quoin Online who have been leading the charge on the development of software in the transactional space of sales and rental.

There are two short videos in this series. The first video has representatives from Growthpoint, MRI and Quoin Online speak about the practical application of their offerings and the work being done to ensure integration between platforms to create a seamless PropTech ecosystem.

The second video is a panel discussion moderated by Professor Viruly and explores some of the themes which come out of the presentations in the first video.

So, as we contemplate the future, and look at the new frontiers and challenges facing the property industry, technology as a tool that creates efficiency and scalability must certainly become our focus. 

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